Branding – get started

When people hear the word “brand” we immediately think of the visual components: logos, colors, fonts, and websites, but if we were to dig really deep into what a brand truly is, it looks more like a vision, a voice, the personality behind the offer, isn’t it?
We buy because of the relationships. Because the story behind the product feels appealing to us.
A business is an organization that markets a product/service/opportunity. But a brand? A brand holds the IMAGE and personality that the business applies to its products. And there’s power in that.
As I was talking to some of my artist friends in Bucharest I realized more and more just how hard it is to be an ‘all in one’ person and to manage every single aspect of your business all by yourself. But I’m here to tell you-you don’t have to. I still remember the days when I struggled to find a voice and a place of my own in the industry. To know exactly what’s the message behind my style of photography.
So with that thought in mind, I’ve put together a small guide that will help you get started on your brand. Feel free to download it, print it and take some time to consider the questions. I hope you’ll find it useful, I’m looking forward to hear your thoughts on it.

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