Branding – get started

When people hear the word “brand” we immediately think of the visual components: logos, colors, fonts, and websites, but if we were to dig really deep into what a brand truly is, it looks more like a vision, a voice, the personality behind the offer, isn’t it? 🌱 We buy because of the relationships. Because […]

Being Ugly

I want to say upfront that I don’t consider myself a “feminist”. I did however grew up in a feminist community, around other powerful women like my grandmother, my mother or my aunts but none of them have ever identified that way. There was no word for it, it was just…their life. It was how […]

One autumn day




Pieces of Thailand – Koh Phi Phi


Pieces of Thailand – Koh Lipe


Pieces of Thailand – Koh Lanta


Pieces of Thailand – Phuket




Antwerp – day 3


Bruges – day 2


Brussels – day 1



It took me one day to decide that i want to go to Thailand and another two days to buy the flight tickets. I think that might be one of the most spontaneous things I’ve ever done but after a long flight, some bumping into people trying to catch my plane, a little bit of […]

Magic light


For the last two years I’ve been decorating my room for the Holidays as a sign that I’m finally prepared to name this city my “HOME”. And trust me, for a country girl like myself, that didn’t came easy. So I pinned twinkle lights at my window and filled the room with candles. I know it breaks every real-person decorating rule, but I’m keeping them up because I like the way the room glows at night when they’re on. And I like how the soft light brings a little bit of magic to an otherwise small Bucharest room. […]

What is art?

We sit in a small coffee shop on Victoria’s Avenue, sun bursting through the windows, a tasteful pumpkin latte and the breeze of autumn rushing through our hair. – If only I would be like this women in my head Angela! Tall, classy, thin, self-condifent. If only… It’s hard for her to see herself separate […]

1st of May

I don’t know about other parts of the world, but here in Bucharest, ever since I moved in, 1st of May has always been a “special” day. Free of work. The International Workers’Day. It’s a reminder of a moment in history when 90 thousand people militated for the legal work day to be only 8 hours long.

Now, as a photographer, your heart may not beat for this noble cause. And I’d surely understand. The main idea of today however, is to remind yourself that you don’t HAVE TO work. Not today. And to take joy in this thought. To turn to your family, to go for a walk, to travel, to read a book, to enjoy your friends, you know, normal things you don’t get to do every day, because you’re too busy working. And from what I’ve seen for almost 6 years now, people do just that.

The city’s almost empty, the streets are quiet. You can hear a car now and then. On the building across my street, there’s only one light up. I wonder if it’s a lonely or a rebellious soul living there. Everyone’s gone. It’s strange to see Bucharest so peaceful. […]


    8 am and I hear the door bell ringing. I choose to ignore it. Maybe it will magically go away. Who would even ring at a photographer’s door at 8 o’clock in the morning?! ? I try to keep my eyes closed as there’s no way to close my ears. Ding Dong! It doesn’t. I […]


Do not love half lovers. Do not entertain half friends. Do not indulge in works of the half talented. Do not live half a life and do not die a half death.
If you choose silence, then be silent. When you speak, do so until you are finished. Do not silence yourself to say something and do not speak to be silent.

If you accept, then express it bluntly, do not mask it. If you refuse then be clear about it, for an ambiguous refusal is but a weak acceptance. Do not accept half a solution. Do not believe half truths. Do not dream half a dream. Do not fantasize about half hopes.

Half a drink will not quench your thirst. Half a meal will not satiate your hunger. Half the way will get you no where. Half an idea will bear you no results.
Half a life is a life you didn’t live, a word you have not said, a smile you postponed, a love you have not had, a friendship you did not know. To reach and not arrive, work and not work, attend only to be absent.

What makes you a stranger to them closest to you and they strangers to you. The half is a mere moment of inability but you are ABLE for you are not half a being.
God made you WHOLE. Believe that. Live that. Enjoy that!

Crossing the street


The simple things…


Good night thought


Funny moments

Din seria, “gotta love this girl” :

Lorena: Am o problema existentiala: cactusul meu nu are un nume.

Me: But it does. It’s called “cactus” you see!

Lorena: I am a women. And still, my name isn’t women, it’s Lorena.

Me: Hedgehog? :)))

:)))) She’s an engineer. One of the funniest ones, i think!

New beginings

Nobody tells this to people who are beginners, I wish someone told me. All of us who do creative work, we get into it because we have good taste.

But there is this gap. For the first couple years you make stuff, it’s just not that good. It’s trying to be good, it has potential, but it’s not. Your taste however, the thing that got you into the game, is still killer. And your taste is why your work disappoints you. A lot of people never get pass this phase, they quit. Most people I know who do interesting, creative work went through years of this. So if you are just starting out or you are still in this phase, you gotta know it’s normal and the most important thing you can do is do a lot of work.

Put yourself on a deadline so that every week or month you’re going to finish one story. It is only by going through a volume of work that you will close that gap, and your work will be as good as your ambitions. I took longer to figure out how to do this than anyone I’ve ever met. It’s gonna take a while. It’s normal to take a while. You’ve just gotta fight your way through.